If you are like most small business owners, you’re not doing enough about your company’s marketing communications efforts.

That doesn’t make you a bad person or make your business idea silly; it just makes you like everyone else. And, in today’s market, being like everyone else is simply not good enough.

Inertia is a very powerful force.

Inertia breeds complacency.

Inertia leads to business death.

Braverman Communications Inc. works with companies to overcome Marketing Communications Inertia.

What is Marketing Communications?
“Marketing Communications” is a term used to define the messages and related media used to communicate with a company’s audience.

There are many arrows in the “marcom” quiver. No matter which you want to employ, BCI’s Starter Kit will help you uncover and develop the basic messages that will be integral to every single piece of marketing collateral you create.

Getting Started
In all likelihood, your marketing efforts need a jolt of energy to get things going. You may find the challenge of creating your own messages and materials daunting. Or, you may have the feeling that what you have isn’t quite doing the job. Perhaps you’re more than a little bit nervous about public relations and picking up the phone and pitching your ideas to a journalist. Maybe you’re hoping that a reporter will come to you for a comment on an issue or that just word of mouth will spread the news about your new product.

Braverman Communications Inc., is pleased to introduce the Marketing Communications Starter Kit designed specifically for small businesses and entrepreneurs. Available as a packaged program for companies with up to five employees, the Starter Kit is designed specifically to help small businesses take the important first steps to marcom success.

More than just a brochure or a plan or a single press release, the Marketing Communications Starter Kit will give small business owners the tools they need to succeed in their efforts to “tell their stories.”

The Starter Kit
Over the course of approximately one month, BCI staff will work with you to develop:

• Messaging – What are your company’s key messages that ought to be included in each and every marketing piece you create and every conversation you have?
  
  
• Basic Press Kit – What are the fundamental materials you will need to effectively engage the media in a conversation about you and your company?
  
  
• Media list – Who are the specific media contacts you need to help you reach your target audiences?
  
  
• A training and strategy session on how to put these tools to work for you – Once it’s all down on paper, we’ll show you how to use these tools to your advantage, in a one-hour session either in-person or over the phone.

Starter Kit add-ons include

• A professionally designed and written pamphlet
• An eye-catching informational website of up to eight pages designed to tell your story in a compelling, straightforward manner
  
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