Message Development and Planning
Because inconsistent messages will confound even the most well-planned communications efforts, we help clients articulate what, exactly, their key messages are. To be clear, we don’t tell clients what their key messages should be. We help clients discover what their key messages are. Through a time-tested process that has helped countless others, we work closely and confidentially with our clients’ senior executives asking the tough questions and leading the honest discussion that will result in the positive messages upon which a communications campaign – including public relations, advertising and marketing – is built.

Press and Communications Materials
Oftentimes, clients will come to us seeking a single press release or brochure for a trade show, special event, or the like. Without standing on ceremony, we work efficiently and effectively to develop the press release, ad copy, brochure, speech, bylined article, white paper, newsletter (internal and external) and so on, that our clients need to make the most effective impact.

Getting the Message Out
At BCI, we don’t just tell you what to do, we do it. We’ll draft the press release and we’ll distribute it appropriately. We’ll write the article and help get it properly placed. We’ll develop the ad copy and offer advice for the most effective placement. We’ll brainstorm possible article angles with clients and pitch the right journalists. And, if we don’t have the right expertise in-house, we’ll find the perfect partner.

Communications Training
Our clients are experts at what they do. However, even the most brilliant professionals sometimes need help practicing the delivery of their key messages. At BCI we help our clients get ready to deliver their messages whether in preparing for a media interview, anticipating crisis scenarios, presenting at a national conference or delivering the keynote speech at a community business luncheon.